Maybelline Makeup Eyeliner : The Collassal Kajal

• Type: Online Print Ad

• Benefit highlighted: Consumers will be aware that there's a product from Maybelline which is the smudge free eyeliner. In this case, consumer with oily skin would also be able to use eye liner without having to apply in more than a time in a day especially on a hot weather. As from the ad itself consumer or potential buyers will able to know that they still can wear eyeliner as Maybelline has come up with a smudge resistant eyeliner and not only that it is black and also bold as some consumer preference on eyeliner would be thick and visible to everyone.

• Ad’s appeal: This ad portrays an emotional appeal as it is hard for some women or consumer to find the right cosmetic and in this case eyeliner 

• What I like about the ad:  Here's why i like the advertisement its because its straight to the point that Maybelline The Collasal Kajal's eyeliner is smudge free. The headline is very eye catching as potential buyers get idea quickly that this product is smudge resistant. This ad features the face of an attractive indian woman and she's wearing the liner itself which will give buyers that it will look the same way if applied on ( bold & black ). In my opinion this ad has the properties of the 11th format of " Gunn's 12 type of advertisement" which is the "unique personality property".   This ad highlighted on " Smudge Free? Totally " which already makes the product stand out to not only woman who are finding for a smudge resistant eyeliner. The model used in the ad is perfectly used in this ad as indian woman are known for their beauty and that they are good with their hands especially when it comes to cosmetics such as eyeliners.