Gucci Guilty Pour Home
- Benefit highlighted: As what I can genuinely see is that by using this fragrance you will be desirable to all woman who of course are attracted to the smell of this fragrance.
- Ad’s appeal: This ad portrays an emotional appeal & pride appeal.
- What I like about the ad: What i really like about in this advertisement is that its full of mystery and they perfectly chose the right models to be the image of the ad. Tag lines aren't used as the image itself shows it all. The male models deep blue eyes connotes calmness and guilt as maybe he is guilty that he is about to take advantage over her. He is also brilliantly place above the female model which portrays dominance over the female model as man as signified as the more dominant gender. As for the female model she is wearing a red in color lipstick which gives the imagery of passion and that her facial shows it all , it shows that she is seeking for affection. The format applied onto this ad is the 10th format which is "associated user imagery". The advertiser showcase product with good looking people to associate with the type of people or consumer that consumes this product.
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