Type of ad : News paper print out.

What i like about this ad is the head line is short and catchy . " Play a saw " this headline shows assonance. And supporting the head line " The musical saw " which shows that this saw is a musical instrument which is shaped as a saw. Everyone is aware that saws can be loud and noisy when its used , but imagine playing a harmonious saw? this invention is great!

Type of Ad : News paper print.

Why i like this headline : " Maggie Dead in Bed at Ritz " This headline rhymes and it's based on a real like scenario . The head line attract readers to read more about it and not only that it is straight forward enough as this person is lying dead on her bed in an hotel named after Ritz. Give the readers a straight image in their mind . 

We Are Father 4Justice

This ad has an interesting body copy as not many people/women are aware of the feelings of the male population and that mumsnet has been contains distressing and abusive content about the male gender.

ZWILLING J.A.HENCKELS : Butter knife

I think ad by Zwilling J.A.Henckels has a very straightforward and interesting body copy . " Get into every corner with our unique, cleverly-curved blade tip" is part of the body copy in this ad. What it means is that if you're using their butter knife with any bread spread every part of the bread will be filled with spread! This is because they came up with a curved blade tip.

Yonex : Arc Saber FB

• Type: Online Print Ad

• Benefit highlighted:  In the body copy of this ad it is stated that " its lightning fast hand swing and superior shaft will give you confidence to be creative on court. This racquet will be suitable for singles player as it is light and as singles is a fast game which have long rallys 

• What I like about the ad:  " Play with Innovation " i like the headline of the Arc Saber FB racquet as it leaves a question to players/ potential buyers / audience that show this ad. In which will lead to curiosity to read the body copy of this ad.  This ad states the significant information about the racquet which is good as players / audience will know if this racquet is suitable for which type of game ; single , doubles or mix doubles

NIKE ; NO MORE WIMPY FEET.

• Type: Online Print Ad

• Benefit highlighted:  Based on the body copy of this Nike  it is highlighted that " With Nike Free 5.0V2  its allows your feet to flex and grip and puts your foot muscle in charge of the balance and stability of the users body.

• What I like about the ad:  What I like about this ad is that it states specifically how the shoes work and the benefits of it. For instance , it is stated in the body copy " the result is stronger muscles from your toe to your hips " I would definitely immediately think of buying this shoe if i was a fitness junky. Besides that , athletes with weak core leg muscle would definitely find this ad very eye catching just by looking at the headline of this ad " No More Wimpy Feet ". Athletes who have long search for a solution to keep their leg out of injury would love this shoe! no doubt about it.

A:  Capturing audiences consideration of getting a Porche instead of getting Mitsubishi or A Nissan. The advertiser made it sound negative by owning cars from Mitsubishi / Nissan because Porche is a better choice. 

I:  Gaining audience enthusiasm. This Porche ad stated that they are now making the cars affordable for everyone. This will manage to influence target audience on getting their very on Porche!

D: fullfil ambition. Everyone wants to own their very own luxury car and since now Porche is making their car affordable audience and fullfil their dream on driving their very one car from Porche.

C: stands for satisfactoriness. Audience who intends to buy a Porche will be very satisfy on how affordable their car is ! Not only it is affordable it is also a luxury car.

A: this ad will be able to get many positive response from target audience because hey who would want to miss the chance on owning their affordable luxury car from Porche.

Conclusion : This ad is very effective as it plays with the audience emotion and states the benefits of having a Porche ( affordable ) why own other car when you can own a Porche at a price of and ordinary car!

NHS

A : stands from grabbing the attention of the audience . " if you wont give up smoking for your lungs , heart or throat maybe you'll do it for your penis " The message is very eye grabbing to the audience especially for male. The message is made in a larger font compared to the message on the right of the advertisement.

I : this advertisement gives audience the absorption for a brand new knowledge as the slogan already grabbed the attention of the audience. The message placed on the right of the ad has mentioned a very significant information about smoking as the context of the message will appear new to smokers who are ignorant of the cause and damage of smoking to the body. This message obviously stimulates the interest for the audience to continue reading the content of the short message placed.

D : stands for eagerness. This ad clearly states that the misfortune of men who continues smoking. This ad placed their phone number for the audience who are interested in knowing more information.

C : stands for believable. this ad is very believable as not only they place sufficient information on the side effects of smoking they even place their hotline number if audience would want to know more about the side effects on smoking

A : stands for results. In results for this advertisement some audience would consider giving up on smoking and some would neglect the fact that smoking kills.

Conclusion: As for a conclusion of AIDCA stated on the above i think this ad is effective as not only this will impact on men but it will also impact women as well as their companion might also be hooked on smoking after gaining information on smoking she can work together with her partner on quitting smoking