References

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Apple : our signature

source :http://www.youtube.com/watch?v=Zr1s_B0zqX0

• Type: TV ad

• Benefits highlighted: The benefits that are the product experience felt by people by using Apple product as it enhances each life it touches,

• Ad’s appeal: Emotional ad appeal is used because it touches the consumer hearts as they engage with Apple products that enhances their life.

• What I like about the ad: What i like the most about this Apple Tv ad is that first of all the announcers  voice suites the background music very well. The fade in was perfectly used to move on to the next scene. This ad even let us engage of yourself using an Apple product. Since its the modern era now, everyone who wants to be up to date actually needs a smart phone to connect to people from different place.  

Lipton Green Tea

source : http://www.youtube.com/watch?v=kWqG4ANTOyY

• Type: Radio Ad

• Benefit Highlighted: The benefit highlighted in this radio ad that consumers of lipton green tea from different countries enjoys drinking lipton green tea

• ad's appeal: Emotional ad appeal because radio ad presents good feedback towards lipton green tea.

• What I like about the ad: What i like about lipton green tea is that this radio ad is different and very convincing as it is different and it makes us visualize that everyone actually do love lipton green teaa. This radio ads used jingle to make visualize that everyone loves green tea. This lipton green tea radio ad engage with the listener by using sound effects like human voices which sounds like they enjoy Lipton Green Tea very much. Besides that, the message delivered in this radio ad also fits with what already the customer think about and about to think about Lipton Green Tea. Hence , this will attract more consumers to buy Lipton Green Tea as the ad is brilliantly created and decribed. The repetition of Lipton Green Tea ( 3times ) is mention in the add . Product is mention in the beginning of the radio ad and twice towards the end  

Flyer : Predator

Source: http://www.squidoo.com/Leaflet-Design

• Type:  Flyer. 

• Benefit highlighted: consumer benefits that all pests are gotten rid off

•  Ad’s appeal:  emotional ad appeal is used as some people really do have pest problem at home.

• What i like about the flyer as it clearly states all of the pest that they can help customers. The visual that have in the flyer is really eye catching as they used an animals eyes to catch attention. With the headline  " predator " gave me the sense of curiosity and made me wanted to take a closer view on the flyer.  The body copy informations states everything that they are experience with plus it even states that they have 25 years of experience. Lastly, the flyer also includes " call to action" as the number is in a larger font than the other wordings in the body copy , website url is also stated right at the bottom of the head office address. In which it is easier for customers to contact them and find out more about them before using Predator's Environmental Services service. 

Flyer : Personal Grocery Shopper.

source : http://www.printaholic.com/15-tips-for-writing-effective-flyers/

• type:  Flyer. 

• Benefit highlighted: Consumer benefits is that they can have their grocery delivered to their house because of the personal grocery shopper.

•  Ad’s appeal:  Emotional ad appeal because this attract working individuals as they are always on the go. 

• What made me choose this flyer is the headline " Personal grocery shopper" because at busy times i will need a personal grocery shopper as i do not have the time to go to the supper market to get my groceries done.  The body copy of the flyer really made me visualize and imagine the life with and without a grocery shopper.   The flyer  includes the "call to action" as the number is provided as well as the email to contact this personal grocery shopper

Cadbury : Dairy Milk

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because it shows the stickiness of the product that they are advertise.  

• Ad’s appeal:Emotional ad appeal is shown in the ad above.

• This reason why i chooses this billboard ad is because it is different in the sense that it is unique unique from other billboard ads as this Cadbury billboard ad is in 3D.  No headlines or copy body is used to capture people attention or explain about the product benefits as it is already very eye catching that it is 3D. By just looking at the this billboard ad i already feel like purchasing my own Cadbury chocolate bar from any convient store to consume it.

Billboard advertisement : The Pet Practice.

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because they can keep their pet warm and cosy in the pet bed

• Ad’s appeal:  Emotional ad appeal is shown in the ad above because the consumers will be assured that their pets will feel comfortable and warm with The Pet Practice pet bed.

• This reason why i chooses this billboard ad is because i find it cute and this ad is not only specific to one type of animal as the image has a cat and a dog on in. Consumers can get the idea that it is not only for one specific pet. Other than that, the billboards headline caught my attention because besides keeping my self cosy and warm on my bed i can provide my pet a warm and cosy pet bed as well. By purchasing this bed i can show my pet animal that i love them.