Billboard advertisement : The Pet Practice.

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because they can keep their pet warm and cosy in the pet bed

• Ad’s appeal:  Emotional ad appeal is shown in the ad above because the consumers will be assured that their pets will feel comfortable and warm with The Pet Practice pet bed.

• This reason why i chooses this billboard ad is because i find it cute and this ad is not only specific to one type of animal as the image has a cat and a dog on in. Consumers can get the idea that it is not only for one specific pet. Other than that, the billboards headline caught my attention because besides keeping my self cosy and warm on my bed i can provide my pet a warm and cosy pet bed as well. By purchasing this bed i can show my pet animal that i love them.