source :http://www.youtube.com/watch?v=Zr1s_B0zqX0
- Type: TV ad
- Benefits highlighted: The benefits that are the product experience felt by people by using Apple product as it enhances each life it touches,
- Ad’s appeal: Emotional ad appeal is used because it touches the consumer hearts as they engage with Apple products that enhances their life.
- What I like about the ad: What i like the most about this Apple Tv ad is that first of all the announcers voice suites the background music very well. The fade in was perfectly used to move on to the next scene. This ad even let us engage of yourself using an Apple product. Since its the modern era now, everyone who wants to be up to date actually needs a smart phone to connect to people from different place.
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