Cadbury : Dairy Milk

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because it shows the stickiness of the product that they are advertise.  

• Ad’s appeal:Emotional ad appeal is shown in the ad above.

• This reason why i chooses this billboard ad is because it is different in the sense that it is unique unique from other billboard ads as this Cadbury billboard ad is in 3D.  No headlines or copy body is used to capture people attention or explain about the product benefits as it is already very eye catching that it is 3D. By just looking at the this billboard ad i already feel like purchasing my own Cadbury chocolate bar from any convient store to consume it.