Monday 28 April 2014

Lipton Green Tea



source : http://www.youtube.com/watch?v=kWqG4ANTOyY

  • Type: Radio Ad


  • Benefit Highlighted: The benefit highlighted in this radio ad that consumers of lipton green tea from different countries enjoys drinking lipton green tea

  • ad's appeal: Emotional ad appeal because radio ad presents good feedback towards lipton green tea.


  • What I like about the ad: What i like about lipton green tea is that this radio ad is different and very convincing as it is different and it makes us visualize that everyone actually do love lipton green teaa. This radio ads used jingle to make visualize that everyone loves green tea. This lipton green tea radio ad engage with the listener by using sound effects like human voices which sounds like they enjoy Lipton Green Tea very much. Besides that, the message delivered in this radio ad also fits with what already the customer think about and about to think about Lipton Green Tea. Hence , this will attract more consumers to buy Lipton Green Tea as the ad is brilliantly created and decribed. The repetition of Lipton Green Tea ( 3times ) is mention in the add . Product is mention in the beginning of the radio ad and twice towards the end  

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