References

1. 3.bp.blogspot.com, (2014). [online] Available at: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXFnyA31Qw8FhpgKQ83qC7qeyxwIS9JnGSuxkTEx5CJsRxhhd1ZLDnGAQylzuNthfItoLnfnkgOqTEYP6NeALIB7-J4PdUtfZ49iW8sO-HchJz9uQcbdqUn422nSRtf751WqnRfKQjgqAv/s1600/854515cba1782250b8b619035c29f73a.jpg [Accessed 28 Apr. 2014].

2. Blog.modernmechanix.com, (2014). [online] Available at: http://blog.modernmechanix.com/mags/qf/c/PopularScience/3-1948/med_play_saw.jpg [Accessed 28 Apr. 2014].

3. Bloganubis.com, (2010). best Porsche ads | ANUBIS. [online] Available at: http://bloganubis.com/2010/01/04/best-porsche-ads/ [Accessed 28 Apr. 2014].

4. Click, C. (2013). The Complete Performance History of the Nike Free - Page 3 of 25 - Sneaker Report. [online] Sneaker Report. Available at: http://sneakerreport.com/news/the-complete-performance-history-of-the-nike-free/3/ [Accessed 28 Apr. 2014].

5. Fathers4justiceadvertising.files.wordpress.com, (2014). [online] Available at: http://fathers4justiceadvertising.files.wordpress.com/2012/03/final-ms-ad-71.jpg [Accessed 28 Apr. 2014].

6. Gethealthandbeautytips.files.wordpress.com, (2014). [online] Available at: http://gethealthandbeautytips.files.wordpress.com/2013/06/ad.jpg [Accessed 28 Apr. 2014].

7. Homme, G. (2011). Eloise Dreyer Beauty: Gucci Guilty - A new fragrance pour Homme. [online] Eloisedreyer.com. Available at: http://www.eloisedreyer.com/2011/08/gucci-guilty-new-fragrance-pour-homme.html [Accessed 28 Apr. 2014].

8. Independent.co.uk, (2014). [online] Available at: http://www.independent.co.uk/incoming/article8565355.ece/ALTERNATES/w620/Thatcher-Sun.jpg [Accessed 28 Apr. 2014].

9. Info.yummly.com, (2014). [online] Available at: http://info.yummly.com/wp-content/uploads/2012/05/Cadburys-Dairy-Milk-Billboard.jpg [Accessed 28 Apr. 2014].

10. McArthur, Y. (2014). Addictions. [online] Mba-healthcare-management.com. Available at: http://mba-healthcare-management.com/category/addictions/ [Accessed 28 Apr. 2014].

11. Mybadmintonstore.com, (2014). [online] Available at: http://www.mybadmintonstore.com/shop/images/YYARCFB_posterRCrop.jpg [Accessed 28 Apr. 2014].

12. S2.hubimg.com, (2014). [online] Available at: http://s2.hubimg.com/u/436527_f496.jpg [Accessed 28 Apr. 2014].

13. Squidoo, (2014). Leaflet Design. How to design a killer marketing flyer or leaflet. [online] Available at: http://www.squidoo.com/Leaflet-Design [Accessed 28 Apr. 2014].

14. YouTube, (2014). Apple - TV Ad - Our Signature. [online] Available at: http://www.youtube.com/watch?v=Zr1s_B0zqX0 [Accessed 28 Apr. 2014].

15. YouTube, (2014). LIPTON GREEN LEAF TEA "Mmm" (Radio). [online] Available at: http://www.youtube.com/watch?v=kWqG4ANTOyY [Accessed 28 Apr. 2014].

Apple : our signature

source :http://www.youtube.com/watch?v=Zr1s_B0zqX0

• Type: TV ad

• Benefits highlighted: The benefits that are the product experience felt by people by using Apple product as it enhances each life it touches,

• Ad’s appeal: Emotional ad appeal is used because it touches the consumer hearts as they engage with Apple products that enhances their life.

• What I like about the ad: What i like the most about this Apple Tv ad is that first of all the announcers  voice suites the background music very well. The fade in was perfectly used to move on to the next scene. This ad even let us engage of yourself using an Apple product. Since its the modern era now, everyone who wants to be up to date actually needs a smart phone to connect to people from different place.  

Lipton Green Tea

source : http://www.youtube.com/watch?v=kWqG4ANTOyY

• Type: Radio Ad

• Benefit Highlighted: The benefit highlighted in this radio ad that consumers of lipton green tea from different countries enjoys drinking lipton green tea

• ad's appeal: Emotional ad appeal because radio ad presents good feedback towards lipton green tea.

• What I like about the ad: What i like about lipton green tea is that this radio ad is different and very convincing as it is different and it makes us visualize that everyone actually do love lipton green teaa. This radio ads used jingle to make visualize that everyone loves green tea. This lipton green tea radio ad engage with the listener by using sound effects like human voices which sounds like they enjoy Lipton Green Tea very much. Besides that, the message delivered in this radio ad also fits with what already the customer think about and about to think about Lipton Green Tea. Hence , this will attract more consumers to buy Lipton Green Tea as the ad is brilliantly created and decribed. The repetition of Lipton Green Tea ( 3times ) is mention in the add . Product is mention in the beginning of the radio ad and twice towards the end  

Flyer : Predator

Source: http://www.squidoo.com/Leaflet-Design

• Type:  Flyer. 

• Benefit highlighted: consumer benefits that all pests are gotten rid off

•  Ad’s appeal:  emotional ad appeal is used as some people really do have pest problem at home.

• What i like about the flyer as it clearly states all of the pest that they can help customers. The visual that have in the flyer is really eye catching as they used an animals eyes to catch attention. With the headline  " predator " gave me the sense of curiosity and made me wanted to take a closer view on the flyer.  The body copy informations states everything that they are experience with plus it even states that they have 25 years of experience. Lastly, the flyer also includes " call to action" as the number is in a larger font than the other wordings in the body copy , website url is also stated right at the bottom of the head office address. In which it is easier for customers to contact them and find out more about them before using Predator's Environmental Services service. 

Flyer : Personal Grocery Shopper.

source : http://www.printaholic.com/15-tips-for-writing-effective-flyers/

• type:  Flyer. 

• Benefit highlighted: Consumer benefits is that they can have their grocery delivered to their house because of the personal grocery shopper.

•  Ad’s appeal:  Emotional ad appeal because this attract working individuals as they are always on the go. 

• What made me choose this flyer is the headline " Personal grocery shopper" because at busy times i will need a personal grocery shopper as i do not have the time to go to the supper market to get my groceries done.  The body copy of the flyer really made me visualize and imagine the life with and without a grocery shopper.   The flyer  includes the "call to action" as the number is provided as well as the email to contact this personal grocery shopper

Cadbury : Dairy Milk

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because it shows the stickiness of the product that they are advertise.  

• Ad’s appeal:Emotional ad appeal is shown in the ad above.

• This reason why i chooses this billboard ad is because it is different in the sense that it is unique unique from other billboard ads as this Cadbury billboard ad is in 3D.  No headlines or copy body is used to capture people attention or explain about the product benefits as it is already very eye catching that it is 3D. By just looking at the this billboard ad i already feel like purchasing my own Cadbury chocolate bar from any convient store to consume it.

Billboard advertisement : The Pet Practice.

• type: Billboard advertisement  

• benefits highlighted: Consumer benefit because they can keep their pet warm and cosy in the pet bed

• Ad’s appeal:  Emotional ad appeal is shown in the ad above because the consumers will be assured that their pets will feel comfortable and warm with The Pet Practice pet bed.

• This reason why i chooses this billboard ad is because i find it cute and this ad is not only specific to one type of animal as the image has a cat and a dog on in. Consumers can get the idea that it is not only for one specific pet. Other than that, the billboards headline caught my attention because besides keeping my self cosy and warm on my bed i can provide my pet a warm and cosy pet bed as well. By purchasing this bed i can show my pet animal that i love them.

Type of ad : News paper print out.

What i like about this ad is the head line is short and catchy . " Play a saw " this headline shows assonance. And supporting the head line " The musical saw " which shows that this saw is a musical instrument which is shaped as a saw. Everyone is aware that saws can be loud and noisy when its used , but imagine playing a harmonious saw? this invention is great!

Type of Ad : News paper print.

Why i like this headline : " Maggie Dead in Bed at Ritz " This headline rhymes and it's based on a real like scenario . The head line attract readers to read more about it and not only that it is straight forward enough as this person is lying dead on her bed in an hotel named after Ritz. Give the readers a straight image in their mind . 

We Are Father 4Justice

This ad has an interesting body copy as not many people/women are aware of the feelings of the male population and that mumsnet has been contains distressing and abusive content about the male gender.

ZWILLING J.A.HENCKELS : Butter knife

I think ad by Zwilling J.A.Henckels has a very straightforward and interesting body copy . " Get into every corner with our unique, cleverly-curved blade tip" is part of the body copy in this ad. What it means is that if you're using their butter knife with any bread spread every part of the bread will be filled with spread! This is because they came up with a curved blade tip.

Yonex : Arc Saber FB

• Type: Online Print Ad

• Benefit highlighted:  In the body copy of this ad it is stated that " its lightning fast hand swing and superior shaft will give you confidence to be creative on court. This racquet will be suitable for singles player as it is light and as singles is a fast game which have long rallys 

• What I like about the ad:  " Play with Innovation " i like the headline of the Arc Saber FB racquet as it leaves a question to players/ potential buyers / audience that show this ad. In which will lead to curiosity to read the body copy of this ad.  This ad states the significant information about the racquet which is good as players / audience will know if this racquet is suitable for which type of game ; single , doubles or mix doubles

NIKE ; NO MORE WIMPY FEET.

• Type: Online Print Ad

• Benefit highlighted:  Based on the body copy of this Nike  it is highlighted that " With Nike Free 5.0V2  its allows your feet to flex and grip and puts your foot muscle in charge of the balance and stability of the users body.

• What I like about the ad:  What I like about this ad is that it states specifically how the shoes work and the benefits of it. For instance , it is stated in the body copy " the result is stronger muscles from your toe to your hips " I would definitely immediately think of buying this shoe if i was a fitness junky. Besides that , athletes with weak core leg muscle would definitely find this ad very eye catching just by looking at the headline of this ad " No More Wimpy Feet ". Athletes who have long search for a solution to keep their leg out of injury would love this shoe! no doubt about it.

A:  Capturing audiences consideration of getting a Porche instead of getting Mitsubishi or A Nissan. The advertiser made it sound negative by owning cars from Mitsubishi / Nissan because Porche is a better choice. 

I:  Gaining audience enthusiasm. This Porche ad stated that they are now making the cars affordable for everyone. This will manage to influence target audience on getting their very on Porche!

D: fullfil ambition. Everyone wants to own their very own luxury car and since now Porche is making their car affordable audience and fullfil their dream on driving their very one car from Porche.

C: stands for satisfactoriness. Audience who intends to buy a Porche will be very satisfy on how affordable their car is ! Not only it is affordable it is also a luxury car.

A: this ad will be able to get many positive response from target audience because hey who would want to miss the chance on owning their affordable luxury car from Porche.

Conclusion : This ad is very effective as it plays with the audience emotion and states the benefits of having a Porche ( affordable ) why own other car when you can own a Porche at a price of and ordinary car!

NHS

A : stands from grabbing the attention of the audience . " if you wont give up smoking for your lungs , heart or throat maybe you'll do it for your penis " The message is very eye grabbing to the audience especially for male. The message is made in a larger font compared to the message on the right of the advertisement.

I : this advertisement gives audience the absorption for a brand new knowledge as the slogan already grabbed the attention of the audience. The message placed on the right of the ad has mentioned a very significant information about smoking as the context of the message will appear new to smokers who are ignorant of the cause and damage of smoking to the body. This message obviously stimulates the interest for the audience to continue reading the content of the short message placed.

D : stands for eagerness. This ad clearly states that the misfortune of men who continues smoking. This ad placed their phone number for the audience who are interested in knowing more information.

C : stands for believable. this ad is very believable as not only they place sufficient information on the side effects of smoking they even place their hotline number if audience would want to know more about the side effects on smoking

A : stands for results. In results for this advertisement some audience would consider giving up on smoking and some would neglect the fact that smoking kills.

Conclusion: As for a conclusion of AIDCA stated on the above i think this ad is effective as not only this will impact on men but it will also impact women as well as their companion might also be hooked on smoking after gaining information on smoking she can work together with her partner on quitting smoking

Gucci Guilty Pour Home

• Type: Online Print Ad

• Benefit highlighted: As what I can genuinely see is that by using this fragrance you will be desirable to all woman who of course are attracted to the smell of this fragrance. 

• Ad’s appeal: This ad portrays an emotional appeal & pride appeal.

• What I like about the ad:  What i really like about in this advertisement is that its full of mystery and they perfectly chose the right models to be the image of the ad. Tag lines aren't used as the image itself shows it all. The male models deep blue eyes connotes calmness and guilt as maybe he is guilty that he is about to take advantage over her. He is also brilliantly place above the female model which portrays dominance over the female model as man as signified as the more dominant gender. As for the female model she is wearing a red in color lipstick which gives the imagery of passion and that her facial shows it all , it shows that she is seeking for affection. The format applied onto this ad is the 10th format which is "associated user imagery". The advertiser showcase product with good looking people to associate with the type of people or consumer that consumes this product.

Maybelline Makeup Eyeliner : The Collassal Kajal

• Type: Online Print Ad

• Benefit highlighted: Consumers will be aware that there's a product from Maybelline which is the smudge free eyeliner. In this case, consumer with oily skin would also be able to use eye liner without having to apply in more than a time in a day especially on a hot weather. As from the ad itself consumer or potential buyers will able to know that they still can wear eyeliner as Maybelline has come up with a smudge resistant eyeliner and not only that it is black and also bold as some consumer preference on eyeliner would be thick and visible to everyone.

• Ad’s appeal: This ad portrays an emotional appeal as it is hard for some women or consumer to find the right cosmetic and in this case eyeliner 

• What I like about the ad:  Here's why i like the advertisement its because its straight to the point that Maybelline The Collasal Kajal's eyeliner is smudge free. The headline is very eye catching as potential buyers get idea quickly that this product is smudge resistant. This ad features the face of an attractive indian woman and she's wearing the liner itself which will give buyers that it will look the same way if applied on ( bold & black ). In my opinion this ad has the properties of the 11th format of " Gunn's 12 type of advertisement" which is the "unique personality property".   This ad highlighted on " Smudge Free? Totally " which already makes the product stand out to not only woman who are finding for a smudge resistant eyeliner. The model used in the ad is perfectly used in this ad as indian woman are known for their beauty and that they are good with their hands especially when it comes to cosmetics such as eyeliners.